Value Based Pricing- New Concept
Keywords:
Value-Based Pricing, FMCG, price control
Abstract
This article involves discovering how Value-Based Pricing(VBP) is creating a buzz in pharmaceutical sector. The goal is to make people understand what is exactly VBP. It will give valuable information regarding various pricing policies in pharma & pros & cons of VBP. Article also includes brief implication of this policy in UK health sector where this policy has been applied recently.
References
1. Dogramatzis , Dimitris. Practical guide on pharmaceutical marketing, chapter- 14 , 15.
2. Kotler, Philip. Keller, K.L. Koshy, Abraham. Jha, Mithileshwar. Marketing management 13th edition.
3. Mittal, B.M. Textbook of forensic pharmacy chapter-13, drug price control order 1995.p.g-174.
4. Paul H. Kekley Ph.D Research paper Value Based Pricing.
5. Net source, Wikipedia Value-based pricing.
6. Dogramatzis, D. practical guide on pharmaceutical marketing,chapter-14, p.g no-234,236 & 239.
7. Dogramatzis, D. practical guide on pharmaceutical marketing, chapter-15, p.g no- 249,247.
8. Dogramatzis, D.practical guide on phatmaceutical marketing, p.g no- 245, 246.
9. Dogramatzis, D. practical guide on pharmaceutical marketing, p.g no- 255.
2. Kotler, Philip. Keller, K.L. Koshy, Abraham. Jha, Mithileshwar. Marketing management 13th edition.
3. Mittal, B.M. Textbook of forensic pharmacy chapter-13, drug price control order 1995.p.g-174.
4. Paul H. Kekley Ph.D Research paper Value Based Pricing.
5. Net source, Wikipedia Value-based pricing.
6. Dogramatzis, D. practical guide on pharmaceutical marketing,chapter-14, p.g no-234,236 & 239.
7. Dogramatzis, D. practical guide on pharmaceutical marketing, chapter-15, p.g no- 249,247.
8. Dogramatzis, D.practical guide on phatmaceutical marketing, p.g no- 245, 246.
9. Dogramatzis, D. practical guide on pharmaceutical marketing, p.g no- 255.
Published
2014-04-01
How to Cite
[1]
Singh, S. 2014. Value Based Pricing- New Concept. PharmaTutor. 2, 4 (Apr. 2014), 37-42.
Section
Articles
